For men in sales

You know the drink
is quietly getting in the way.

You are crushing quota. You are also drinking to decompress after every big week. Client dinners. Team happy hours. The celebratory drink that does not stop until Monday. You know something is quietly off. You are just not sure it is bad enough to address yet.

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The outcome

You are not just functioning. You are present.

You are not just hitting quota. You are doing it with a clear head.

You are not white-knuckling it. You have a better default.

You are not making p-club someday. You are building toward it clean.

1,000+

Days alcohol free

100+

Clients served

President's Club

Free Masterclass

May 28 · 12pm Eastern

Drink Less. Close More.

The Performance Edge Nobody in Sales Is Talking About.

You say you want p-club. You are also drinking at every client dinner, every team happy hour, every post-close celebration. Those two things are not as compatible as you think. Join Rico Sol for a free 60-minute masterclass on the performance conversation nobody in sales is having out loud.

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Who I am

In the fall of 2023 I was in the middle of a divorce, early in my sobriety journey, and learning how to navigate a demanding sales career without a drink in my hand. Most people thought I was making things harder on myself.

I thought I was finally making things honest.

In the fall of 2024 I left a $200k sales career to help others do the same.

Because I kept seeing the same thing. Men in sales ready to drop the habit but unsure how. Afraid of the social cost. Worried they would lose their edge. Convinced the drink was part of what made them good at the job.

It is not. I know because I tested it.

5x President's Club · 1,000+ days alcohol free · Accredited Sobriety Coach · Breathwork for Performance

I coach from lived experience, not theory.

If you are in sales, I probably know your world.

→Crushing quota but drinking to decompress after every big week

→The celebratory drink that does not stop until Monday

→Client dinners and team happy hours making it harder to say no

→Waking up foggy and pushing through anyway

→Home getting whatever the day left behind

→Knowing something is quietly off but not sure it is bad enough to address

What changing the relationship actually looks like

One of my clients runs sales at a digital agency. He did not drink excessively. Usually it was a drink at client events, a few on the weekends to take the weight off. Nothing dramatic. But he knew it was quietly capping him at work and at home.

He heard my story and it landed immediately.

Eight months later his business is back on track. He is working on a new growth strategy with a clear head. And the way he shows up for his wife and daughter has changed in ways that are hard to put a number on but easy to feel.

That is the work. Not perfection. Consistency.

The work

Here is how we do it.

Identify the role the drink plays

Relief. Confidence. A way to come down after a hard day. We get specific about what the drink is doing for you so we can replace the function, not just the behavior.

Build the replacement

A deliberate first hour. A wind-down that works. Patterns that support tomorrow instead of stealing from it.

Close the gap

Between who you are publicly and who you are privately. When those two versions of you are the same person, the drink loses its purpose.

Free Assessment

Not sure if your drinking is enough to act on?

Take the free assessment first. 10 questions. 5 minutes. A clear picture of what drinking is actually costing you.

Take the assessment

Ready to find out what becomes possible when you change the relationship?

No pitch. No pressure. Just an honest conversation about what drinking is quietly costing you.